British tourists return to travel to Benidorm as before the pandemic

The data of the hotel employer HOSBEC of this Tuesday reveal that in the last week of March international tourism (55.6%) already exceeds the national one and in that count the British market returns to have the same strength as before the pandemic.

Within the international market, the British tourist continues to consolidate itself as a leader (44.6%) followed by the Belgian and Dutch market with 2.7% and 2.5%, respectively, so the hotel management celebrates that normality prior to the pandemic has returned to its hotel plant.

More proximity in the choice of holidays and perception of security are the assets of Valencian tourism

Hosbec assures that the British have already given the "sorpasso" in Benidorm surpassing for the first time in market share to Spanish tourists, a fact that was not seen since March 2020. "This confirms the good forecasts that the sector handled since the sixth wave of the pandemic was controlled," they point out.

Good figures for the sector because in addition the hotels have reopened with almost total normality and this open-plan offer was not seen since March 2020, since it is practically 100% operational in Valencia and Costa Blanca and is close to 90% in Benidorm and Castellón.

Costa Blanca and Valencia already have all hotels open, an anomaly during the pandemic

And all despite the context of war that is lived in Europe, a reality that only touches the hotel sector of the Valencian Community, as he explains. HOSBEC states that, "at the moment, the war in Ukraine is not affecting hotel bookings in negative terms."

In addition, they add that the war conflict is "leading to a new postponement of vacations outside the country and many consumers are again choosing nearby destinations for their next vacation."

Confidence that time will consolidate good prospects

Waiting to update the data next Friday -many customers book at the last minute-, the hotel sector is confident of a "Holy Week with good prospects, which can be round if it accompanies a dry and sunny weather with temperatures typical of mid-April and spring".